Damm
is where tradition meets innovation

Damm is about the art of deconstructing music, enabling users to peel back the layers of their favorite tracks and weave them into something new. With a special focus on folk music and cultural heritage, Damm serves as a bridge between tradition and modern creativity, highlighting the diverse soundscapes of various regions.

Our team has poured its collective creativity into Damm, ensuring that the app not only entertains but also educates. We’ve designed it to make complex musical exploration feel effortless, offering a visually engaging and intuitive way for users to connect with the roots of music. Damm reflects our shared passion for blending design and cultural preservation, creating a harmonious space where tradition meets innovation.

  • Damm is a music exploration and creation app that allows users to decompose tracks into layers and blend them seamlessly. It’s a dynamic platform where users can dive into the rich history of global music traditions and experiment with sounds in innovative ways.

  • Damm is designed for music enthusiasts, from curious listeners to professional DJs and producers. It’s for those who appreciate the cultural heritage of music, enjoy discovering new sounds, and love experimenting with blending different genres and traditions.

    Tanuma offers a unique opportunity to find beauty in the ordinary, turning everyday moments into extraordinary experiences. For wellness advocates focused on holistic health, Tanuma integrates seamlessly into a lifestyle dedicated to well-being.

    Each user finds something uniquely valuable in Tanuma, making it a versatile tool for enhancing daily life through personalized soundscapes.

  • Damm stands out by focusing on the geography of music and the cultural stories behind each track. Its intuitive interface adapts to the genre, offering a personalized experience that goes beyond just mixing tracks—it’s about preserving and reinventing musical heritage in a way that’s both educational and creatively fulfilling.

$2.6 Billion

$2.6 Billion

Damm taps into the $2.6 billion music creation software market, which is growing rapidly due to the increasing popularity of music streaming and content creation. By focusing on deconstructing tracks and exploring cultural heritage, Damm targets a niche audience interested in personalized, culturally rich content, standing out in a crowded market with its educational and creative appeal.

Problem?

In a world where music creation is often dominated by Western-centric tools, the rich diversity of global music traditions is frequently overlooked.

In today’s music landscape, there’s a growing disconnect between listeners and the cultural roots of the sounds they consume. The mainstream music industry often prioritizes mass appeal over authenticity, leading to the erosion of diverse musical traditions. As a result, the rich history and emotional depth of global music are being lost, buried under layers of commercialization.

Moreover, the tools available for music exploration and creation are often complex and inaccessible, making it difficult for most people to engage deeply with music. This complexity alienates users who wish to explore and create but find themselves overwhelmed by the technical barriers.

Damm fills this gap by providing a platform that celebrates and revitalizes cultural heritage through music.

Damm is not just another music app; it’s a tool for reconnecting with the roots of music. It offers an intuitive and accessible platform where users can easily deconstruct tracks, explore the cultural stories behind them, and create something uniquely personal.

Unlike the complex tools that dominate the market, Damm makes the art of music creation approachable for everyone, regardless of their level of expertise. With Damm, users can dive into the world of global music traditions, learning and experimenting in a way that feels natural and enjoyable.

By focusing on the intersection of tradition and innovation, Damm revitalizes the experience of music, transforming it from a passive activity into a deeply engaging and creative journey. It’s an app that empowers everyone to rediscover the beauty and meaning in music, making it accessible, educational, and inspiring.

User Journey

The user opens Damm and is greeted by a captivating tutorial that introduces them to the world of music deconstruction. They dive into the library, selecting a traditional folk song from the Andes to deconstruct. As they isolate instruments and uncover the cultural roots of the track, Damm’s interface adapts to the genre, making the experience immersive.

They begin to blend traditional melodies with cutting-edge beats, using Damm’s intuitive tools that make adjusting tempo, adding effects, and layering sounds feel like a limitless adventure. It’s as if they’ve stepped into a vibrant musical playground where their creativity has no boundaries.

Excited by their creation, they share their remix with the Damm community, where they can explore and be inspired by other users’ unique takes on cultural sounds. Delving into the app’s rich educational content, they gain new insights into global music traditions.

As Damm becomes a central part of their creative journey, they seamlessly integrate it into their live performances and studio sessions. Enthusiastic about the app’s innovative blend of cultural heritage and modern technology, they eagerly spread the word to friends and fellow musicians, helping to ignite a wave of creativity and connection across the music world.

The Sound of
Success

How Tanuma
Generates Revenue

1. Subscription Model

  • Tiered Subscriptions:

    • Free Tier: Offers basic features, such as access to a limited selection of tracks and basic deconstruction tools. Ideal for casual users or those new to the app.

    • Premium Tier: Unlocks advanced features, including a larger library of tracks from diverse cultures, more detailed deconstruction tools, and access to exclusive content such as masterclasses from renowned musicians or cultural experts. Pricing could be around $9.99 per month.

    • Pro Tier: Targeted at professional DJs, producers, and educators. This tier could include everything in the Premium tier plus additional features like advanced exporting options, integration with professional DJ software, and custom interfaces for live performances. Pricing could be around $19.99 per month.

2. In-App Purchases (IAP)

  • Cultural Music Packs: Users can purchase packs featuring tracks and samples from specific regions or cultures. Each pack could include traditional instruments, vocal samples, and historical context. Pricing could range from $5 to $30, depending on the depth and exclusivity of the content.

  • Sound Effects and Tools: Special effects, plugins, or tools that enhance the deconstruction and creation process. These could be one-time purchases or bundled in thematic packs.

3. Partnership Opportunities

  • Cultural Institutions and Festivals: Collaborate with cultural institutions, music festivals, or museums to create exclusive content packs. These partnerships could be monetized through licensing agreements or revenue-sharing models.

  • Educational Partnerships: Work with schools, universities, or online learning platforms to offer Damm as an educational tool. Institutions could pay for access to the app for their students, creating a new revenue stream while also expanding the app’s reach.

4. Sponsored Content

  • Branded Content and Collaborations: Partner with brands, musicians, or cultural ambassadors to create sponsored content. This could include exclusive tracks, curated playlists, or even entire themed experiences within the app. Revenue would come from sponsorship deals.

  • Artist Collaborations: Feature well-known artists or emerging musicians who specialize in folk or traditional music. Users could pay for access to these exclusive collaborations, or the artist might pay for the platform to promote their work.

5. Merchandise

  • Physical Merchandise: Offer merchandise that aligns with Damm’s brand, such as culturally inspired apparel, instruments, or even limited-edition vinyl records featuring user-created mixes.

  • Digital Merchandise: Sell digital assets like unique visualizations or interfaces that users can purchase to customize their experience.

6. Licensing

  • Commercial Use Licenses: Offer licensing options for professional use of the tracks or mixes created within Damm. This could target filmmakers, content creators, or advertisers who want to use culturally rich music in their projects.

7. Events and Workshops

  • Live Events: Host live events, both virtual and in-person, where users can showcase their creations, attend workshops, or participate in competitions. Revenue can come from ticket sales, sponsorships, and partnerships with event organizers.

  • Workshops and Masterclasses: Offer paid workshops or masterclasses led by experts in music or cultural studies. These could be live or on-demand.

8. Future Expansion

  • Global Market Expansion: As Damm grows, consider launching in new markets with localized content packs and partnerships, adapting the revenue model to fit regional preferences.

  • Collaborative Features: Introduce features that allow users to collaborate on tracks in real time. Offer these collaborative sessions as premium experiences with an additional fee.

By diversifying revenue streams, Damm can ensure steady growth while maintaining its focus on cultural preservation and innovation in music creation.

Competitors?

In the competitive music creation app market, Damm sets itself apart by integrating global music traditions with innovative technology. Ableton Live is a powerful digital audio workstation known for its advanced music production features and flexibility. GarageBand offers a user-friendly interface for recording and mixing music, making it accessible for beginners. Soundtrap by Spotify excels in online collaborative music production, allowing users to work together in real time. However, none of these competitors provide the deep cultural exploration and genre-based interaction that Damm uniquely offers.

Unique Value Proposition:

Cultural Heritage Focus: Damm dives into the geography and history of music, enabling users to explore and blend sounds rooted in diverse cultural traditions.

Dynamic Interface: The app’s interface adapts to the genre of the imported track, providing a tailored and engaging experience for users.

Educational Exploration: Beyond music creation, Damm offers insights into the origins and significance of various musical styles, enriching the user's understanding and creativity.