Hey Yesimov,

Let’s talk about
something special!

We’re four creative minds united by a shared vision: to bring a touch of magic and meaning into everyday life. In a world where technology often seems to pull us away from ourselves, we see an opportunity to reverse this trend. Our mission is to harness the power of technology to enhance human well-being, reconnecting people with their inner selves, their cultures, and their environment.

Our broader goal is to create tools and experiences that foster balance, creativity, and joy. We envision a future where technology not only serves as a bridge to knowledge and inspiration but also helps cultivate real-world spaces for cultural exchange and personal growth. We’re dedicated to building a world where technology and creativity come together to educate, inspire, and create a brighter, more connected tomorrow.

Short about us

We’re a team of four, each bringing our unique spark to a shared mission of making the world a more magical place. Picture us as a lively quartet where creativity, technology, and passion harmonize into something truly special.

Nané is our Design Dynamo, turning visions into stunning realities with a flair for minimalism and simplicity. Her designs don’t just look good—they feel like a breath of fresh air, inviting you to explore and connect.

Hayk is the Musical Maestro, infusing our projects with the rich, cultural rhythms and soulful melodies that make every experience resonate on a deeper level. His tunes are more than just sound; they’re a journey through the heart of creativity.

Tatevik is our Code Conductor, translating our wildest ideas into smooth, seamless digital experiences. She’s the magic behind the curtain, ensuring everything works like a charm and feels as intuitive as it is innovative.

Denis is the Creative Coder, blending art and technology with a dash of wizardry. His creative coding makes our apps not just functional but downright delightful, adding layers of interaction that make every moment exciting.

Transform
the ordinary
into
extraordinary

Tanuma
is not
just an app

Tanuma is a transformative experience that shifts your perception, turning the noise of everyday life into a calming and immersive journey. By blending sound and visuals, Tanuma creates interactive worlds that change with your touch, turning ordinary moments into extraordinary.

We aimed to create an experience that feels like a breath of fresh air—a gentle reminder to slow down and find joy in the present moment. Tanuma reflects our commitment to using design and technology to inspire and uplift, offering a serene escape and a new perspective on the world around us..

  • At the heart of Tanuma is its innovative microphone feature, which captures the sounds around you and integrates them into dynamic soundscapes. These soundscapes are interactive, responding to your touch and evolving as you explore, making each experience unique and deeply personal.

  • Tanuma is for those who crave a mindful escape. Whether you're an artist seeking inspiration, a busy professional looking for a moment of calm, or someone who loves exploring new sensory experiences, Tanuma is designed for you. It’s ideal for mindfulness practitioners seeking daily clarity and relaxation, tech enthusiasts fascinated by innovative sound interactions, and musicians looking for new auditory textures to enrich their craft.

    Tanuma offers a unique opportunity to find beauty in the ordinary, turning everyday moments into extraordinary experiences. For wellness advocates focused on holistic health, Tanuma integrates seamlessly into a lifestyle dedicated to well-being.

    Each user finds something uniquely valuable in Tanuma, making it a versatile tool for enhancing daily life through personalized soundscapes.

  • Tanuma is special because it’s more than just an app—it’s a gateway to a new way of perceiving the world. Its ability to capture and transform real-world sounds into personalized, interactive experiences makes it unlike anything else. With Tanuma, the everyday becomes extraordinary, and each interaction is a journey of discovery.

$15 Billion

$15 Billion

Tanuma enters the booming wellness app market, projected to reach $15 billion by 2026. With rising demand for mindfulness and immersive experiences, Tanuma’s unique blend of interactive soundscapes and visual serenity offers a distinct advantage, catering to users seeking mental clarity and relaxation in their daily lives.

The app's emphasis on personalized experiences further enhances its appeal, setting it apart from more generic wellness solutions. This customization ensures that users receive a highly relevant and engaging experience, addressing their unique needs and contributing to a more meaningful connection with the app.

In a market filled with static offerings, Tanuma’s dynamic and evolving content positions it to capture a significant share of this rapidly growing industry.

Lack of Artistic Engagement

Lack of Artistic Engagement

Limited Creativity Tools

Limited Creativity Tools

Overstimulation and Stress

Overstimulation and Stress

Monotony and Routine

Monotony and Routine

Disconnection from Environment

Disconnection from Environment

Problem?

In a world filled with noise and overstimulation,
people struggle to find peace, creativity,
and a meaningful connection with their environment.

Tanuma transforms everyday sounds into immersive musical experiences, offering a soothing escape from stress,
reconnecting users with their surroundings, and making artistic expression accessible and engaging.

Now

The
Future

Immersive Worlds:

Each world blends audio, visuals, and interactive elements, offering a fully immersive, multi-sensory mindfulness experience. 

Monthly World Updates:

New worlds are added each month, ensuring that users always have fresh content to explore, keeping the app engaging and exciting.

Daily Inspirational Content:

Receive daily messages, quotes, or micro-experiences designed to inspire mindfulness and creativity.

Shared Experience:

Users will be able to create shared mindfulness experiences. Friends or family members can explore or co-create worlds together, syncing their sessions for joint exploration.

Customizable Visual and Audio:

Users will have the ability to personalize their experience by adjusting sound layers, visual colors, or atmospheres within worlds to create custom environments that fit their preferences.

Sound-Responsive Environments:

With Apple Sound Recognition integration, Tanuma will offer worlds that react to external sounds, adjusting soundscapes and visuals based on what the user’s environment is picking up, creating a seamless and responsive experience.

Artist Collaborations:

Collaborate with renowned artists, musicians, and creators to release limited-time worlds or soundscapes, providing users with exclusive content and experiences.

Interactive Storytelling:

Create immersive, narrative-based worlds where users follow guided stories that unfold through sound and interaction, blending relaxation with storytelling.

VR Integration:

As the next step in immersion, Tanuma will explore VR, allowing users to physically walk through and interact with their chosen worlds, offering a deeper sensory connection.

Unlocking Potential

How Tanuma
Generates Revenue

  1. Freemium Model

    • Free Tier: Offers access to one base world and basic interactive features, allowing users to explore Tanuma’s core functionality. Perfect for casual users or those new to the platform.

    • Premium Worlds: Tanuma provides a wide range of worlds with prices ranging from free to $300. These worlds offer unique soundscapes, visuals, and mindfulness experiences, catering to users with varying preferences and budgets.

  2. In-App Purchases

    • Experience Packs: Users can purchase premium content such as exclusive worlds, enhanced soundscapes, and guided meditations. These packs are designed to deepen the user experience and could range from $5 to $50 depending on the content's complexity and exclusivity.

    • Customization Options: Sell digital items like visual effects, rare sound elements, or personalization tools that allow users to customize their worlds.

  3. Subscription Model

    • Monthly or Annual Subscriptions: Future plans could introduce a subscription offering that unlocks benefits like early access to new worlds, premium features, and exclusive content. Pricing could range from $9.99 to $19.99 per month, based on the tier.

  4. Partnership Opportunities

    • Collaborations with Artists: Partner with artists, musicians, or designers to create exclusive, limited-time worlds. Revenue could be generated through direct sales or revenue-sharing models.

    • Wellness & Mindfulness Partnerships: Collaborate with wellness brands or meditation apps to integrate Tanuma’s worlds as part of a broader mindfulness offering, with co-branded content sold through revenue-sharing deals.

  5. Sponsored Content

    • Branded Worlds: Collaborate with companies or influencers to create themed worlds. These worlds could feature subtle branding and be offered as premium content. Sponsorship deals would generate revenue from these collaborations.

    • Influencer-Led Experiences: Work with wellness or mindfulness influencers to design exclusive worlds or experiences. These could be monetized through direct sales, with revenue shared between Tanuma and the influencer.

  6. Merchandise

    • Physical Products: Offer merchandise that complements the app’s worlds, such as mindfulness journals, sensory items (e.g., candles or essential oils inspired by the worlds), or meditation aids.

    • Digital Collectibles: Introduce digital collectibles, including rare soundscapes, visual elements, or even NFT-based assets for users to display within their worlds. This would appeal to users interested in digital art and unique experiences.

  7. Events and
    Live Experiences

    • Live Mindfulness Events: Host virtual or in-person live events where users can participate in global meditations, sound journeys, or artist-led immersive experiences. Revenue could be generated from ticket sales and sponsorships.

  8. Future Expansion

    • Global Expansion: As Tanuma grows, localize content to different cultures, releasing region-specific worlds and experiences. This could include collaborations with local artists or wellness brands in various markets.

    • VR Integration: Introduce virtual reality features that allow users to immerse themselves even further in Tanuma’s worlds. These advanced features could be offered as premium experiences or subscription add-ons.

Competitors?

In a crowded wellness app market, Tanuma stands out by offering an experience that goes beyond traditional meditation and relaxation apps. Headspace is known for its meditation and mindfulness practices, offering guided sessions and sleep aids that emphasize simplicity and accessibility, while Calm focuses on relaxation with guided meditations, sleep stories, and music tracks. However, both lack the interactive, evolving soundscapes that make Tanuma’s experience uniquely personalized and immersive.

Unique Value Proposition:

  • Interactive Soundscapes: Unlike competitors, Tanuma integrates real-world sounds into its soundscapes, allowing users to interact with their environment in real time.

  • Dynamic Worlds: Tanuma offers evolving visual and auditory experiences through its rotating worlds, which change based on user interactions and preferences.

  • Personalization: The app’s ability to tailor experiences to individual user preferences sets it apart, creating a highly personalized and engaging experience that adapts to the user’s unique needs.

Above all, we want your journey with Tanuma to be joyful and playful,
filled with delightful interactions that bring a smile to your face.

$1.5 M

We are seeking $1.5 million in funding
to accelerate the growth of Tanuma and Damm.

With 40% of the funds, we’ll breathe new life into our apps, enhancing features that make every interaction more intuitive and engaging. This will allow us to transform Tanuma and Damm into even more immersive experiences, where every detail is crafted with care.

Next, 35% of the investment will be dedicated to sharing our vision with the world. We’ll launch targeted marketing campaigns that don’t just reach people but resonate with them. These efforts will help us grow a community of users who are passionate about mindfulness, music, and cultural exploration.

Finally, 25% of the funds will go toward building our team—the heart and soul of everything we do. By bringing in new talent, we’ll strengthen our ability to innovate, support our growing user base, and ensure that every aspect of our apps continues to reflect our dedication to quality and creativity.

In a world that’s always on, we’re offering a pause. A chance to listen, to create, to connect. We believe that’s something worth investing in—not just for profit, but for the impact it can have on people’s lives. Tanuma and Damm are more than apps—they’re tools for a better, more connected, and joyful life.

Your support will empower us to push boundaries, turn ideas into reality, and build a world where technology uplifts and enriches human experience.

With an investment of $1.5 million, we can fully realize the potential of Damm and Tanuma. This funding will enable us to develop advanced features, launch impactful marketing campaigns, and scale operations globally. It’s not just about growth; it’s about leading the charge in music innovation and mindful technology, creating experiences that resonate with users on a deeper, cultural level.

  • Higher User Engagement: More advanced features and strategic marketing efforts will drive user growth, engagement, and retention.

  • Market Leadership: Position Damm and Tanuma as frontrunners in the music and mindfulness app markets, distinguishing them from competitors.

  • Sustainable Growth: With a well-funded foundation, both apps will have the resources needed for long-term success and expansion.

This amount gives us the flexibility to be ambitious and make a big impact, while still being grounded in realistic goals.

Imagine a world where every moment has its own soundtrack,
where every sound tells a story.
This is the world we’re creating with Tanuma and Damm.

Discover how Damm is redefining music
through the fusion of global traditions and technology.

Damm
is where tradition meets innovation

Damm is about the art of deconstructing music, enabling users to peel back the layers of their favorite tracks and weave them into something new. With a special focus on folk music and cultural heritage, Damm serves as a bridge between tradition and modern creativity, highlighting the diverse soundscapes of various regions.

Our team has poured its collective creativity into Damm, ensuring that the app not only entertains but also educates. We’ve designed it to make complex musical exploration feel effortless, offering a visually engaging and intuitive way for users to connect with the roots of music. Damm reflects our shared passion for blending design and cultural preservation, creating a harmonious space where tradition meets innovation.

  • Damm is a music exploration and creation app that allows users to decompose tracks into layers and blend them seamlessly. It’s a dynamic platform where users can dive into the rich history of global music traditions and experiment with sounds in innovative ways.

  • Damm is designed for music enthusiasts, from curious listeners to professional DJs and producers. It’s for those who appreciate the cultural heritage of music, enjoy discovering new sounds, and love experimenting with blending different genres and traditions.

    Tanuma offers a unique opportunity to find beauty in the ordinary, turning everyday moments into extraordinary experiences. For wellness advocates focused on holistic health, Tanuma integrates seamlessly into a lifestyle dedicated to well-being.

    Each user finds something uniquely valuable in Tanuma, making it a versatile tool for enhancing daily life through personalized soundscapes.

  • Damm stands out by focusing on the geography of music and the cultural stories behind each track. Its intuitive interface adapts to the genre, offering a personalized experience that goes beyond just mixing tracks—it’s about preserving and reinventing musical heritage in a way that’s both educational and creatively fulfilling.

$2.6 Billion

$2.6 Billion

Damm taps into the $2.6 billion music creation software market, which is growing rapidly due to the increasing popularity of music streaming and content creation. By focusing on deconstructing tracks and exploring cultural heritage, Damm targets a niche audience interested in personalized, culturally rich content, standing out in a crowded market with its educational and creative appeal.

Problem?

In a world where music creation is often dominated by Western-centric tools, the rich diversity of global music traditions is frequently overlooked.

In today’s music landscape, there’s a growing disconnect between listeners and the cultural roots of the sounds they consume. The mainstream music industry often prioritizes mass appeal over authenticity, leading to the erosion of diverse musical traditions. As a result, the rich history and emotional depth of global music are being lost, buried under layers of commercialization.

Moreover, the tools available for music exploration and creation are often complex and inaccessible, making it difficult for most people to engage deeply with music. This complexity alienates users who wish to explore and create but find themselves overwhelmed by the technical barriers.

Damm fills this gap by providing a platform that celebrates and revitalizes cultural heritage through music.

Damm is not just another music app; it’s a tool for reconnecting with the roots of music. It offers an intuitive and accessible platform where users can easily deconstruct tracks, explore the cultural stories behind them, and create something uniquely personal.

Unlike the complex tools that dominate the market, Damm makes the art of music creation approachable for everyone, regardless of their level of expertise. With Damm, users can dive into the world of global music traditions, learning and experimenting in a way that feels natural and enjoyable.

By focusing on the intersection of tradition and innovation, Damm revitalizes the experience of music, transforming it from a passive activity into a deeply engaging and creative journey. It’s an app that empowers everyone to rediscover the beauty and meaning in music, making it accessible, educational, and inspiring.

User Journey

The user opens Damm and is greeted by a captivating tutorial that introduces them to the world of music deconstruction. They dive into the library, selecting a traditional folk song from the Andes to deconstruct. As they isolate instruments and uncover the cultural roots of the track, Damm’s interface adapts to the genre, making the experience immersive.

They begin to blend traditional melodies with cutting-edge beats, using Damm’s intuitive tools that make adjusting tempo, adding effects, and layering sounds feel like a limitless adventure. It’s as if they’ve stepped into a vibrant musical playground where their creativity has no boundaries.

Excited by their creation, they share their remix with the Damm community, where they can explore and be inspired by other users’ unique takes on cultural sounds. Delving into the app’s rich educational content, they gain new insights into global music traditions.

As Damm becomes a central part of their creative journey, they seamlessly integrate it into their live performances and studio sessions. Enthusiastic about the app’s innovative blend of cultural heritage and modern technology, they eagerly spread the word to friends and fellow musicians, helping to ignite a wave of creativity and connection across the music world.

The Sound of
Success

How Tanuma
Generates Revenue

1. Subscription Model

  • Tiered Subscriptions:

    • Free Tier: Offers basic features, such as access to a limited selection of tracks and basic deconstruction tools. Ideal for casual users or those new to the app.

    • Premium Tier: Unlocks advanced features, including a larger library of tracks from diverse cultures, more detailed deconstruction tools, and access to exclusive content such as masterclasses from renowned musicians or cultural experts. Pricing could be around $9.99 per month.

    • Pro Tier: Targeted at professional DJs, producers, and educators. This tier could include everything in the Premium tier plus additional features like advanced exporting options, integration with professional DJ software, and custom interfaces for live performances. Pricing could be around $19.99 per month.

2. In-App Purchases (IAP)

  • Cultural Music Packs: Users can purchase packs featuring tracks and samples from specific regions or cultures. Each pack could include traditional instruments, vocal samples, and historical context. Pricing could range from $5 to $30, depending on the depth and exclusivity of the content.

  • Sound Effects and Tools: Special effects, plugins, or tools that enhance the deconstruction and creation process. These could be one-time purchases or bundled in thematic packs.

3. Partnership Opportunities

  • Cultural Institutions and Festivals: Collaborate with cultural institutions, music festivals, or museums to create exclusive content packs. These partnerships could be monetized through licensing agreements or revenue-sharing models.

  • Educational Partnerships: Work with schools, universities, or online learning platforms to offer Damm as an educational tool. Institutions could pay for access to the app for their students, creating a new revenue stream while also expanding the app’s reach.

4. Sponsored Content

  • Branded Content and Collaborations: Partner with brands, musicians, or cultural ambassadors to create sponsored content. This could include exclusive tracks, curated playlists, or even entire themed experiences within the app. Revenue would come from sponsorship deals.

  • Artist Collaborations: Feature well-known artists or emerging musicians who specialize in folk or traditional music. Users could pay for access to these exclusive collaborations, or the artist might pay for the platform to promote their work.

5. Merchandise

  • Physical Merchandise: Offer merchandise that aligns with Damm’s brand, such as culturally inspired apparel, instruments, or even limited-edition vinyl records featuring user-created mixes.

  • Digital Merchandise: Sell digital assets like unique visualizations or interfaces that users can purchase to customize their experience.

6. Licensing

  • Commercial Use Licenses: Offer licensing options for professional use of the tracks or mixes created within Damm. This could target filmmakers, content creators, or advertisers who want to use culturally rich music in their projects.

7. Events and Workshops

  • Live Events: Host live events, both virtual and in-person, where users can showcase their creations, attend workshops, or participate in competitions. Revenue can come from ticket sales, sponsorships, and partnerships with event organizers.

  • Workshops and Masterclasses: Offer paid workshops or masterclasses led by experts in music or cultural studies. These could be live or on-demand.

8. Future Expansion

  • Global Market Expansion: As Damm grows, consider launching in new markets with localized content packs and partnerships, adapting the revenue model to fit regional preferences.

  • Collaborative Features: Introduce features that allow users to collaborate on tracks in real time. Offer these collaborative sessions as premium experiences with an additional fee.

By diversifying revenue streams, Damm can ensure steady growth while maintaining its focus on cultural preservation and innovation in music creation.

Competitors?

In the competitive music creation app market, Damm sets itself apart by integrating global music traditions with innovative technology. Ableton Live is a powerful digital audio workstation known for its advanced music production features and flexibility. GarageBand offers a user-friendly interface for recording and mixing music, making it accessible for beginners. Soundtrap by Spotify excels in online collaborative music production, allowing users to work together in real time. However, none of these competitors provide the deep cultural exploration and genre-based interaction that Damm uniquely offers.

Unique Value Proposition:

Cultural Heritage Focus: Damm dives into the geography and history of music, enabling users to explore and blend sounds rooted in diverse cultural traditions.

Dynamic Interface: The app’s interface adapts to the genre of the imported track, providing a tailored and engaging experience for users.

Educational Exploration: Beyond music creation, Damm offers insights into the origins and significance of various musical styles, enriching the user's understanding and creativity.